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Most of my students are going to work for large accounting and consulting firms. Beyond consulting, where analytics is becoming a core service offering, analytics is emerging in the audit and tax practices. Here’s a good discussion from the ICAEW: http://www.icaew.com/-/media/corporate/files/technical/iaa/tecpln14726-iaae-data-analytics—web-version.ashx

This is a very dynamic area. Recent discussions I’m having center around the concept of a continuous audit, where big data + analytics provide constant, automated monitoring of transactions. The potential to improve assurance efficiency, as well as improve overall enterprise data quality (which impacts predictive analytics down the line), is substantial. Very exciting area!